We have crossed so many lines in this country. It’s hard to say if we’ll be able to go back. We are a nation divided. We are being conquered from within. Ideology is a new religion, and corporations want to use it to make a profit. The profits have been rolling in; however, the curtain is starting to be pulled back.
Corporations do not feel. The goals of corporations are to exist and to turn a profit. They want you to believe that they care about you. They want you to trust them. But, their activism is a marketing technique. That is all there is to it.
They think you’re stupid. They think they won’t get caught. So, it continues. That is, until it doesn’t work anymore. Anheuser-Busch is learning this lesson the hard way after attempting to use the transgender cause to sell beer. Customers weren’t having it. The company suffered a blow that they’re struggling to recover from. Or did they?
According to the New York Post, Bud Light sales had a “17% sales plunge”. There are countless images on the Internet showing Bud Light filling the store shelves. Another experiment claims that they couldn’t give Bud Light away for free at a Country Western venue. I’m a skeptic, so I wanted to see it for myself.
At an event yesterday, I witnessed this first hand.
I wasn’t entirely surprised. Right or wrong, cancel culture exists and the people have spoken. One side claims it’s “just a can” but to the other, it represents much more than that. For a big corporation to feel entitled to push their morals on the populace, especially when it’s a position that is divisive and controversial, is naive at best.
This country is in trouble. There are things that need fixing, but people don’t want some for-profit, uncaring, marketing hack to try to correct it for them. Many corporations will undoubtedly learn lessons about staying in their lane, and that’s a positive thing. Sell your products, make a profit, and give us interesting, thought-provoking, or humorous commercials, but you need to read the room. Want to fight cancel culture? Stop telling people what to think and feel and the problem will likely fix itself.